Project Description: Podcast Channel Marketing

Welcome to Mixing Babies And Business! I am thrilled to present an exciting opportunity for talented students to contribute to our innovative project, through Mixing Babies And Business Podcast Channel Marketing, of existing Seasons 1–6, as well as preparations for Season 7.

Main Goal:

The primary objective of this project is to increase audience growth and retention, focusing on parents and primary caregivers of young children (ages 0 to 12), who are interested in entrepreneurship, flexible and remote work with kids.

I want students to not only understand the significance of their contributions to connecting parents and primary caregivers with accessible professional development and micro learning opportunities, but to also feel confident that the project is manageable within a realistic timeframe of 60 hours, spread over 6-8 weeks.

Project Scope and Expectations:

Company Overview:

I believe everyone deserves to design a life that works for them and their family.

Mixing Babies And Business is a social impact movement and business aligned with the United Nations' SDGs 5 Gender Equality and 8 Decent Work and Economic Growth and includes:

• a podcast featuring parents who are also business and community leaders;

• public speaking engagements highlighting parent-friendly business practices and corporate culture initiatives;

• community meetups and parent-friendly professional development events in entrepreneurship incubators and business spaces; and

• advocating for accessible childcare, flexible and remote work opportunities and safe spaces for primary caregivers.

Project Details:

Project milestones and key focus areas include:

• marketing communications strategy and content repurposing via current catalog of almost 100 mini episodes (hosted via Buzzsprout) [weeks 1-2]

• cross promotions via Mixing Babies And Business' existing digital marketing channels (YouTube, LinkedIn, Instagram, Facebook) [weeks 3-8]

• blog post content editing, writing and audio graphics creation for podcast episodes with embedded streaming (via Canva, Google Docs/Dropbox and WordPress) [weeks 3-8]

• market research and 2024/25 podcasting industry best practices to keep channel current as we prepare for Season 7 [weeks 6-8]

Final Deliverables:

• Deliverable 1: Marketing communications strategy, content ideas and proposed content marketing plan for the Mixing Babies And Business Podcast Seasons 1-6 [weeks 1-2]

• Deliverable 2: Digital marketing calendar and content marketing samples for each guest interview to date [weeks 3-8]

• Deliverable 3: Blog post articles for each guest interview to date [weeks 3-8]

• Deliverable 4: Market research and podcasting industry snapshot, as well as trends in the parenting and business niches for podcasts in 2024/25 [weeks 6-8]

Benefits for Students:

• Project management, communications, marketing, presentations, public relations, content management, brand identity, market research

• All podcast interviews are from 2020–2024 with successful entrepreneurs and leaders from around the world. The podcast has been hosted, edited and produced by me, Amy Lynch, from home, as I raise three children currently ages 2, 6 and 8. Students will gain exposure to timely and relevant future of work and workforce participation trends, challenges and opportunities, while helping to create a social impact.

• I am connected with each podcast guest and am happy to make introductions, I am also a Startup Canada Ecosystem Support Partner, attend their StartupGov and StartupWomen events, I have hosted my events at Bayview Yards Invest Ottawa.

I am running a beta group for my Changemaker Program (launched in October 2024) and the Minister for Small Business Rechie Valdez has shouted out my work for parents in Canada. I'm also connected with leaders at Futurpreneur, PARO Centre For Women's Enterprise, Queen's University WE-CAN Project, ONE Hub, Global Invest Her, Coralus and women's business groups and entrepreneurs in Australia, New Zealand, the US, UK and Ireland.

• I believe parenthood and professional development don't have to be mutually exclusive. I have 3 kids under age 9, have brought each one on stage with me and to business events, as well as advocated for and delivered trainings for other parents interested in doing the same. I am happy to mentor a student who is also a parent if the opportunity presents itself.