Ammolite Mining Business Plan Development
Main contact
Portals
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Vancouver, British Columbia, Canada
Project scope
Categories
Project managementSkills
marketing strategies market positioning competitive analysis strategic objectives operational efficiency business planning finance market analysis financial strategy sustainable businessThe project involves developing a comprehensive business plan for LUCENTARA / Dinosty Fossils, a company specializing in the mining and distribution of ammolite, a rare and valuable gemstone. The goal is to create a strategic document that outlines the company's vision, mission, and objectives, while also detailing the operational, marketing, and financial strategies necessary for successful business operations. Learners will apply their knowledge of business management, marketing, and finance to analyze the current market landscape, identify potential challenges, and propose actionable solutions. The project will require a thorough understanding of the gemstone industry, competitive analysis, and the creation of a sustainable business model. This project is designed for students in a business administration program, allowing them to integrate theoretical knowledge with practical application in a real-world context.
The deliverables for this project include a detailed business plan document that covers the company's strategic objectives, market analysis, marketing strategy, operational plan, and financial projections. Additionally, learners will present a summary of their findings and recommendations in a presentation format. The business plan should be comprehensive yet concise, providing clear insights and actionable strategies for LUCENTARA / Dinosty Fossils to enhance its market position and operational efficiency.
Providing specialized knowledge in the project subject area, with industry context.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Lucentara
Science | Technology | Innovation
Lucentara is a Canadian science and innovation company dedicated to advancing the study and application of ammolite and other natural materials. Founded by Caitlin Furby and Mark Turner, Lucentara operates at the intersection of geology, materials science, and design — exploring how nature’s rarest formations can inspire modern advancements in technology and sustainability.
Through ongoing research partnerships and applied experimentation, Lucentara develops cutting-edge methods for fossil preservation, laser restoration, and structural color analysis. Every discovery contributes to the deeper understanding of ammolite’s optical and geological properties, positioning Lucentara as a pioneer in natural photonics and gemstone science.
Lucentara represents the future of Canadian innovation — where art, science, and nature converge.
Dinosty Fossils
Mining | Restoration | Heritage
Dinosty Fossils is the foundation of Alberta’s ammolite industry — a mining and restoration company co-founded by Mark Turner and Caitlin Furby, specializing in the ethical extraction and preparation of ammonite fossils and gem-grade ammolite from the Bearpaw Formation.
Operating across more than 1,200 hectares of mineable land in Southern Alberta, Dinosty Fossils combines traditional field expertise with modern restoration technology to bring prehistoric treasures back to life. Every specimen is meticulously excavated, stabilized, and restored by hand, honoring both its geological origin and its natural artistry.
Through Dinosty Fossils, Furby and Turner have built one of Canada’s most respected fossil operations — supplying collectors, museums, and jewelers worldwide while preserving the integrity and story of each discovery.
Main contact
Portals
-
Vancouver, British Columbia, Canada