Drastic Drinks Inc., a burgeoning beverage startup, is seeking to establish a strong market presence and drive early traction for its innovative drink offerings. The project involves conducting comprehensive literature research to understand current market trends and consumer preferences in the beverage industry. Learners will identify effective platforms for initial sales, focusing on both online and offline channels, and explore potential re-distributors to expand market reach. Additionally, the project requires the creation of engaging social media marketing content aimed at building brand awareness and connecting with target audiences. A well-structured posting schedule will be developed to ensure consistent and strategic online presence. This project provides an opportunity for learners to apply marketing and research skills acquired in the classroom to a real-world business scenario, enhancing their understanding of startup dynamics and digital marketing strategies.

The deliverables for this project include a detailed report on literature research findings and identified sales platforms, along with a list of potential re-distributors. Learners will also produce a series of creative social media posts designed to engage target audiences and a comprehensive posting schedule. The final submission should include a presentation summarizing the strategy and recommendations for Drastic Drinks Inc.'s market launch.