Analyze the financial, legal, and regulatory considerations for expanding a digital-first business into new international markets.

The primary objective of this project is to examine best strategies for audience growth and retention in markets where the Mixing Babies And Business Podcast has growing listeners (based in Canada with listeners in 19 countries worldwide, highest numbers in US, UK, Ireland, Australia, and Germany). All growth to date has been organic and bootstrapping with a sole founder, from Ottawa, Canada, business activities since 2018 with podcast launched in 2020.

Evaluate the benefits and risks of setting up a US LLC or a limited/incorporated company in Ireland or the UK for international operations.

Provide strategic recommendations on taxation, compliance, and risk management related to cross-border payments, digital product sales, and international banking.

Target audience:

Parents and primary caregivers of young children (ages 0 to 12), who are interested in entrepreneurship, flexible and remote work with kids.

Opportunity for students:

I want students to not only understand the significance of their contributions to connecting parents and primary caregivers with accessible professional development and micro learning opportunities, but to also feel confident that the project is manageable within a realistic timeframe of up to 120 hours which can be shared across students, spread over 6-8 weeks.

Market Entry Analysis:

• Conduct a comparative analysis of financial regulations, taxation, and business incorporation requirements in the US, UK, and Ireland.
• Assess the advantages and drawbacks of setting up a foreign subsidiary vs. operating from Canada with international payments.
• Explore the impact of political and economic changes (tariffs, regulations, banking laws) on business expansion.

Risk and Compliance Assessment:

• Analyze tax obligations and reporting requirements for digital entrepreneurs selling in multiple jurisdictions.
• Identify potential compliance risks in using Stripe, PayPal, Amazon KDP, and other SaaS-based payment processors across different markets.
• Evaluate legal requirements for accepting EMT, cheques, grants, and public speaking fees internationally.

Strategic Business Recommendations:

• Provide a risk assessment report on the financial and legal implications of global expansion.
• Develop a regulatory compliance roadmap for operating legally and efficiently in new markets.
• Outline an optimized banking and payment processing strategy for cross-border transactions.

Expected Deliverables:

• Regulatory Compliance Analysis Report: Overview of tax, business structure, and banking regulations in target markets.
• Risk Assessment Document: Identification of financial, legal, and operational risks with mitigation strategies.
• International Expansion Strategy Proposal: Recommendations for business incorporation, compliance, and payment solutions.

Benefits for Students:

• Project management, communications, market research, strategy, financial planning, presentations, go-to-market
• All business activities to date have been produced by me, Amy Lynch, from home, as I raise three children currently ages 3, 6 and 8. Students will gain exposure to timely and relevant future of work and workforce participation trends, challenges and opportunities, while helping to create a social impact.
• I am connected with each previous guest speaking engagement, podcast guest and am happy to make introductions I am also a Startup Canada Ecosystem Support Partner, attend their StartupGov and StartupWomen events, I have hosted my events at Bayview Yards Invest Ottawa.
• I am running a beta group for my Changemaker Program (launched in October 2024) and Canada's Minister for Small Business Rechie Valdez has shouted out my work for parents in Canada. I'm also connected with leaders at Futurpreneur, PARO Centre For Women's Enterprise, Queen's University WE-CAN Project, ONE Hub, Global Invest Her, Coralus and women's business groups and entrepreneurs in Australia, New Zealand, the US, UK and Ireland.
• I have worked with the Ireland Canada Chambers of Commerce, Irish Dept of Foreign Affairs, Enterprise Ireland and previously was one of 35 founders from across the UK selected to participate in the Google for Startups Campus for Mums program in London, England.
• I believe parenthood and professional development don't have to be mutually exclusive. I have 3 kids under age 9, have brought each one on stage with me and to business events, as well as advocated for and delivered trainings for other parents interested in doing the same. I am happy to mentor a student who is also a parent if the opportunity presents itself.