International (Trade) Management W23
BUSN 10002
Closed
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Hamilton, Ontario, Canada
Timeline
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January 23, 2023Experience start
-
April 7, 2023Experience end
Experience
2/1 project matches
Dates set by experience
Preferred companies
Canada
Any, Small to medium enterprise
Consumer goods & services
Experience scope
Categories
Lead generation Market research Competitive analysis Market expansion Sales strategySkills
competitive analysis business consulting international expansion business strategy researchStudents from Mohawk College will develop a comprehensive international expansion plan, consisting of detailed internal analysis of a company's resources and capabilities; international market analysis using secondary and primary data; Supply chain and compliance and risk analysis.
Learners
Learners
Graduate
Any level
35 learners
Project
55 hours per learner
Learners self-assign
Teams of 5
The final deliverable will include:
- International Business Plan (importing into or exporting from Canada)
- A 15-20 minute presentation summarizing key findings with a Q&A session at the end
Project timeline
-
January 23, 2023Experience start
-
April 7, 2023Experience end
Project Examples
Requirements
This project will allow participating firms a low-risk method for exploring new market opportunities for existing products and services, obtain fully-costed market research for new foreign market opportunities, and compare logistics and distribution options for new market entry.
The project can include but is not limited to:
- Innovating an existing product or product line to reach a new international target market
- Target market screening
- Identifying which international market to enter (including a market entry strategy)
- Outlining how to enter an international market (including identification of key risks, estimated costs, and launch strategies).
- Providing tactical or operational recommendations for a defined market entry/expansion strategy (i.e. networking management strategies, cultural norms, and laws/regulations)
- Identifying potential international partners for international expansion, and providing a brief strategic overview
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Q - Checkbox
Q - Checkbox
Q - Checkbox
Q - Checkbox
Timeline
-
January 23, 2023Experience start
-
April 7, 2023Experience end