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Guelph, Ontario, Canada
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Recent projects

Sales and Commercial Outreach
The Sales and Commercial Outreach project aims to enhance the organization's sales capabilities and broaden its commercial reach. It will focus on refining sales strategies, improving customer relationship management, and expanding market presence through targeted outreach initiatives. The goal is to increase revenue, market share, and customer satisfaction by leveraging data-driven approaches and innovative sales techniques. By focusing on strategic planning, technology implementation, and targeted initiatives, the project will significantly boost the organization's sales and commercial outreach capabilities, driving revenue growth, enhancing customer relationships, and solidifying the organization's market position. Project Goal: The goal is to increase revenue, market share, and customer satisfaction by leveraging data-driven approaches and innovative sales techniques. Increase Sales Revenue: Achieve $1m in sales revenue within 2025. Develop and implement new sales strategies to drive growth; target $2m in 2026. Expand Market Presence: Identify and target new market segments. Increase market share by 10% within the first year. Optimize Sales Processes: Streamline sales processes to improve efficiency. Reduce the sales cycle time by 25%. Build conversion rate and tracking mechanism.

Market Entry Strategy for Social Discernment Solutions
Feminine Intelligence Agency (FIA) is pioneering a groundbreaking field of social discernment , aiming to empower women to recognize and counter manipulation tactics, including the emerging threat of AI-assisted psychological exploitation (AIPEx) . Despite the profound health benefits of FIA’s solutions, such as neurofeedback and personalized cognitive tools, the concept is largely unknown, and many potential users do not yet perceive its relevance. The project will challenge graduate students to apply their expertise in innovation commercialization to develop a comprehensive strategy for bringing this transformative concept to market. By analyzing the market, evaluating risks, and crafting actionable strategies, the students will help position FIA as a leader in this emerging field.